Target-Wellies.co.uk / Targetwholesale.co.uk partner with Wedge Welly. The partnership was driven by customer demand, the Wedge Welly brand is becoming an ikon and a must have fashion item.
The company " Wedge Welly" dared to enter the Dragons Den see below!
Dragons Den
We dared to enter the BBC 2 show Dragons’ Den in May 2010, and received a whopping £65,000 investment from retail guru Theo Paphitis.
“I found the enthusiastic team at WedgeWelly an inspiration and believe that the business has great potential. When making an investment the people are more important than the product. The great benefit in this case is that they also have a very exciting product that is well designed to be both practical and stylish” Theo Paphitis
Watch our pitch in the den and see behind the scenes footage, including an interview with Theo Paphitis (red button).
http://www.bbc.co.uk/dragonsden/entrepreneurs/laurabooth.shtml
Hunter launches its first advertising campaign for A/W 2011, profiling leading fashion industry figures, Matt Irwin, Katie Hillier and Sasha Wilkins
In September 2011 Hunter will unveil its first campaign, ‘Styled By'. Featuring three of Britain's most famed fashion personalities, Matt Irwin, Katie Hillier and Sasha Wilkins, ‘Styled by' celebrates creative individuals whose continued support has contributed to the success of Hunter as an iconic footwear brand.
The three faces have been removed from their fast-paced, everyday surroundings and transported to their sanctuaries of choice, reflecting their true personalities and passions. They have also chosen their favourite Hunter boots and styled themselves to give us an insight into their personal worlds while still staying true to their style credentials.
The campaign imagery is the work of renowned fashion photographer Matt Irwin, who has collaborated with high profile fashion brands and leading style titles including Vogue and Dazed & Confused. Respected and followed as a true expert in his field, Matt also features in the campaign, cleverly producing his own self-portrait. Set against the idyllic beaches of Devon, Matt captures the nostalgia of his childhood, while revealing a gentle taste of his life away from the camera.
Established accessories designer, Katie Hillier is one of Britain's great fashion talents, proven with a growing list of accolades including a British Fashion Award for Accessory Designer of the Year and inclusion in Elle's annual Fashion Power List. Katie continues to consult for a wide spectrum of acclaimed fashion and accessory brands including Victoria Beckham and her own label, Hillier London, she is also an avid contributor to the Vogue.co.uk blog hub. Regularly seen on the glossy pages of fashion magazines with her equally high profile friends and partner, Hunter delves into Katie's contrasting world away from the high-octane lifestyle of a designer.
An eventful first half of the year... with innovations aplenty
"La botte bleue" turns 40
To celebrate the blue boot's 40th birthday in proper style, Aigle is issuing an exclusive and limited edition of the Régate boot. Exactly how exclusive? 1,972 pairs of boots, the number of the year in which they first appeared, are up for grabs - no more, no less.
Agnès b. for Aigle:
Their collaboration brought into being a limited edition rubber boot, handcrafted in France by Aigle expert rubber manufacturers.
The SAVOIR FAIRE SAVOIR VIVRE exhibition in Hong Kong
The touring exhibition stopped for 6 days in March in the prestigious IFC Mall in Hong Kong.
Rubberpack: the boot that unfolds by itself in the rain
Truly innovative, RUBBERPACK boots are made in France by our rubber specialists with expertise dating back to 1853.
Aigle now on the Champs Elysées
This new space perfectly reflects the authenticity of the brand. By opening this new store, AIGLE confirms its development strategy both on the French market and internationally, bringing the number of its stores to 300.
The Original Muck Boot Company™ story began in 1999 with the sole purpose of building the most comfortable, high performance footwear on the market. The need for a more comfortable boot for use in messy and tough conditions led to the design of The Original Muck Boot Company™ brand footwear.
Every boot in the line is expected to deliver the same 100% waterproof quality and comfort that inspired the original footwear. In just a few years, the line has grown to nearly 40 styles of rubber and leather footwear, all designed to tackle tough conditions in work, agriculture, lawn and garden, outdoor sporting, equine and pet care markets.
Today, the MUCK BOOT™ brand defines a standard of comfort and quality that goes beyond the expectations of customers around the country. Quickly establishing a strong and loyal customer base, the brand has become one of the fastest growing lines in the waterproof footwear market.
